Vista Alegre

Management System

Vista Alegre Atlantis, SA

To be recognized as a brand of excellence and prestige in the ceramic and crystal sector and develop innovative and competitive quality products and services tailored to the needs and expectations of our customers and partners, seeking their total satisfaction and loyalty.

Strategic vision:
Vista Alegre strives to be the leading brand of prestige/luxury tableware, decor, giftware and hotelware in porcelain, crystal and glass worldwide, holding a strong connection to design and culture, while combining tradition and modernity.

The strategy will thus be based on two cornerstones:
– Internationalization
– Innovation
Product innovation – Functional and competitive products with a differentiating design.
Process innovation – To make products in a competitive, efficient and sustainable way.
Innovation in management – Competent, motivated and committed people, attracting and retaining the best resources; culture of diligence and continuous improvement; strengthening of strategic partnerships throughout the entire value chain.

Corporate values:
Creativity, Innovation, Dynamism, Competitiveness, Ambition.


Certified ISO 9001: 2015

Certified AEO

QAS Policy

Ethical Trading Initiative (ETI)